health insurance plan news. 2025 Media Kit
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Healthcare BizDev (HCBD) offers a comprehensive suite of marketing solutions designed to engage a global audience of health insurance plan professionals and industry influencers. We help power your business by connecting you with our highly engaged and loyal audience. Through Health Insurance Plan News (HIPN) and Healthcare BizEducation (HCBizEd), we amplify your reach via targeted email marketing, e-newsletters, and social media channels.                         $2,495     $1,995 (AHIP Member Rate)           HIPN Autopilot is your AI-powered solution — working 24/7 to promote your press releases, thought leadership, and big announcements automatically. ✅ Maximize your visibility across HIPN | our social media ✅ Zero lift on your end — we handle everything all year long ✅ Reach the right audience at the right time Here’s how it works: We track your latest blog posts, white papers, case studies, events - and spotlight them automatically to your ideal audience. Plus, you’ll lock in our best rates for email marketing (with upgrade flexibility anytime). Getting started is easy:     ☞ We'll collect your content links (LinkedIn, newsroom, white papers, etc.)     ☞ We'll set everything up for you.            INCLUDES:       Your content spotlighted in HIPN Each features company logo and includes LinkedIn posts.   Eligible for HCBizEd email marketing Pro discount rates Pro discounts are in effect for the term of the annual subscription.                           $3,995     $3,495 (AHIP Member Rate)            INCLUDES:           HCBizEd marketing emails -- Pro starter package Two dedicated broadcast emails (value: $4,000). For additional email campaign purchases, Pro discounts are in effect for the term of the annual subscription.       Two - 2 weeks (4 editions) of HIPN banner ads per email campaign Banner ads to reinforce your email marketing efforts.     HIPN Autopilot Annual Subscription Your content spotlighted in HIPN Each features company logo and includes LinkedIn posts.                     $34,000/annual or $3,000/invoiced monthly            INCLUDES:           Solutions Portfolio Exclusive Breakthrough as the innovator and disruptor for your exclusive HIPN partner category.       HIPN Annual Sponsorship Rotating Portfolio Partner "Brought to You By" Recognition in all 100 2025 HIPN editions.   HIPN banner ads Campaign-specific banner ads to reinforce your email campaigns in all 100 2025 HIPN editions.       HIPN Engagement Management Proactive engagement strategy. Monitoring PR-blog-trade press with routine HIPN coverage/social posts and coordination with sponsorship | banners | email campaigns.       HCBizEd marketing email campaigns Recurrent dedicated email campaigns. Each includes the email distribution to your target audience, HIPN banner ads, and HIPN LinkedIn promotion. For up to 14 email campaigns.     HIPN Autopilot Annual Subscription Your content spotlighted in HIPN Each features company logo and includes LinkedIn posts.                 Custom Proposals are available upon request     $ TBD                     PRODUCT INFORMATION     * HIPN Autopilot     FEATURES:     Press Release | Blog | Announcement Promotion HIPN Circulation 32,000+     Spotlight HIPN placement With logo and link to preferred source.     Social channel posts LinkedIn logo/graphical posts.     Pricing  $2,495/Annual  $1,995/Annual (AHIP Member Rate)     HIPN Autopilot with HCBizEd Email Marketer     FEATURES AND BENEFITS:     Annual Pro starter package HCBizEd** broadcast email credit for two distributions (value $4,000). With priority for scheduling/availability of your campaigns.     Pro rate In effect for the term of the annual subscription.     HIPN Autopilot* Unlimited for the term of the annual subscription.     Pricing  $3,995/Annual  $3,495/Annual (AHIP Member Rate)       ** HCBizEd BROADCAST EMAIL SERVICES     FEATURES:     Distributions (and counts) are custom to your content PRIMARY CATEGORIES INCLUDE: Health Plan/Insurers Operations - CEO, COO, CFO, President and plan operations professionals Medical/Quality/Accountable Care - CMOs, Medical Directors, MDs, RNs, pharmacy executives and quality/outcomes leadership and provider relations/network development professionals Health IT - CIOs CSIOs, informatics and health plan technology professionals Legal/Compliance/Govt Programs/Health Policy - Chief Compliance Officers, General Counsel, Medicare/Medicaid leadership, and health policy professionals Health Plan Marketing/PR/Communications - Chief Marketing Officers, business development and national sales leadership, and communications/public relations professionals Distribution counts will vary with a minimum total of 5,000 qualified delivered emails.     Primary requirement The primary requirement is your content offers a value-ad for our subscribers.  Often that is a complimentary webinar, white paper, infographic, or other valuable resource.     CTRs and open rates CTRs and open rates vary significantly based on content and name/brand recognition and are in typically in the range of Open Rates 3 to 9% and CTRs .5 to 4%.     e-newsletters and social channels Cross-promotion in HIPN and with LinkedIn posts.     Dedicated broadcast email distribution pricing  $1,000/Pro Rate  $2,000/Standard Rate       HEALTH INSURANCE PLAN NEWS. e-newsletters     FEATURES:     Publication schedule HIPN is published Mondays and Wednesdays with occasional event-driven special editions.     Editions | Circulation 32,000+ Health Plan/Insurers Executive edition - 15,000+ health plan subscribers General edition - 17,000+ additional industry professionals and trade journalist subscribers     CTRs and open rates Open Rates 15 to 25% and CTRs 2.5 to 6%. We always encourage clients to include UTM codes and/or tracking for click throughs as we do not offer reporting for banners.