With our Healthcare BizEd service, HCBD sends your email to qualified health insurance plan industry decision makers on your behalf.
The primary requirement is your content offers a value-ad for our subscribers. Often that is a complimentary webinar, white paper, infographic, or other valuable resource.
Typically we will combine your email campaign with tweets and banner/graphic advertising in our HIPN news to give you maximum visibility.
It is a very straightforward process – we make it as easy as possible for you. We take whatever content you furnish and create an email you approve prior to distribution. Basically, we can support most all email content and preserve all design, graphics and links.
Choose your audience from 5 categories:
Health Plan/Insurers Operations - CEO, COO, CFO, President and plan operations professionals
Medical/Quality/Accountable Care - CMOs, Medical Directors, MDs, RNs, pharmacy executives and quality/outcomes leadership and provider relations/network development professionals
Health IT - CIOs CSIOs, informatics and health plan technology professionals
Legal/Compliance/Govt Programs/Health Policy - Chief Compliance Officers, General Counsel, Medicare/Medicaid leadership, and health policy professionals
Health Plan Marketing/PR/Communications - Chief Marketing Officers, business development and national sales leadership, and communications/public relations professionals
Distribution counts will vary with a minimum total of 5,000 qualified delivered emails per Segment.
One Email/Single-Distribution Pricing with volume discounts for multiple segments:
Standard Rate: $1,250, Pro Rate: $925 per Segment
Standard Rate: $2,375, Pro Rate: $1,775 per Segment
Standard Rate: $3,500, Pro Rate: $2,625 per Segment
Three Email/Campaign Pricing with volume discounts for a multi-email campaign:
One Segment -
Standard Rate: $3,500, Pro Rate: $2,675 per Segment
Two Segments -
Standard Rate: $6,625, Pro Rate: $4,950 per Segment
Three Segments -
Standard Rate: $9,800, Pro Rate: $7,350 per Segment