Primary Contact Guide
Program Overview
HIPN Autopilot keeps your organization consistently visible with health plan and payer decision-makers throughout the year.
Rather than relying on episodic campaigns that start and stop, Autopilot delivers continuous go-to-market engagement that reinforces credibility, promotes key announcements, and supports the long and complex sales cycles common in the health plan market.
Our goal is to make Autopilot a zero-lift program for your team. Healthcare BizDev manages the promotion, scheduling, and coordination so your organization maintains consistent visibility without needing to plan or execute ongoing marketing campaigns.
Your role as the primary contact is simply to provide occasional guidance, direction, and priorities, allowing us to align promotion with your organization’s key initiatives.
What HIPN Manages
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Healthcare BizDev manages the operational execution of the Autopilot program, including:
• Autopilot monitoring of announcements, press releases, and thought leadership for promotion opportunities
• Identifying and implementing promotional opportunities across HIPN coverage
• Scheduling banner ad placements within HIPN newsletters
• Coordinating placements and visibility across HIPN editions
• LinkedIn amplification of key announcements and insights
This ensures your organization maintains consistent presence with HIPN’s health plan audience without requiring ongoing campaign planning from your team.
What We May Need From You
While HIPN manages the promotion and execution, we occasionally rely on your team for inputs that help guide the program.
Examples may include:
• Notice of upcoming press releases, thought leadership, or product announcements
• Branded banner graphics or logo assets
• Guidance on priority topics or initiatives you would like highlighted
• HTML email assets or source content when dedicated campaigns are scheduled
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These inputs allow us to align our promotion with your current strategic priorities, while still managing the day-to-day execution of the program.
Typical Promotion Workflow
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Your team publishes new content, announcements, or insights, or identifies relevant assets and resources for promotion.
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HIPN monitors and identifies promotion opportunities with our payer audience.
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Promotion occurs through HIPN newsletter placements, banner advertising, LinkedIn posts, or HIPN Spotlight features when appropriate.
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Your organization maintains consistent visibility with health plan leaders throughout the year.
INCLUDES:
Expanded LinkedIn Visibility
Amplify your reach to HIPN’s 14,000+ engaged followers with dedicated LinkedIn posts designed to drive visibility, engagement and influence.
Always-On Visibility
Maintain continuous brand presence with health plan and payer decision makers, keeping your message top of mind year-round.
Recognition + Reach + Results
Combine HIPN GTM 100 recognition with HIPN Autopilot to gain expanded reach and measurable results as one of the top go-to-market companies and executives in the space.
HIPN Autopilot GTM Leadership Council
Elevate your GTM 100 executive leaders through exclusive Council membership to fully leverage their recognition and influence.
Company Promotion in HIPN
Spotlight your company with a branded feature in Health Insurance Plan News at onboarding and annually upon renewal to showcase your solutions and the value you deliver to health plans.
HIPN Banner Ads
Leverage graphic ads in HIPN for exposure that keeps your brand present and recognizable either highlighting or between key market moments.
3 Ad Runs, in Four Editions Each
Featured Content in HIPN
Showcase your content in Health Insurance Plan News, reaching thousands of health plan and payer executives every week.
Discounted HIPN GTM Campaigns
Access special rates on integrated HIPN GTM Campaigns that combine branded HCBizEd email blasts with HIPN graphic ads, “Spotlight on Solutions” features and LinkedIn posts for stronger multi-channel impact.
Goal of HIPN Autopilot
HIPN Autopilot ensures your organization remains visible, credible, and top-of-mind with health plan decision-makers throughout the year.
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By maintaining continuous presence with the payer community, Autopilot supports stronger partnerships, earlier sales engagement, and more productive conversations with health plan leaders.