With Healthcare BizEducation (HCBizEd)—the dedicated email distribution feature of our comprehensive HIPN GTM Campaign product—Healthcare BizDev delivers your message directly to qualified decision makers across the health insurance plan industry.
The primary requirement is your content should provide a clear and tangible value to our subscribers—such as a complimentary webinar, white paper, infographic, or other high-value resource. We prioritize maintaining exceptional subscriber satisfaction and keeping unsubscribe rates extremely low.
We keep the process straightforward and effortless for you. You provide the content, we design an email for your approval, and then distribute it to our audience. We can support almost any email format while preserving your original design, graphics, and links.
Reaching Your Custom Target Audience
Health Plan/Insurers Operations - CEO, COO, CFO, President and plan operations professionals
Medical/Quality/Accountable Care - CMOs, Medical Directors, MDs, RNs, pharmacy executives and quality/outcomes leadership and provider relations/network development professionals
Health IT - CIOs CSIOs, informatics and health plan technology professionals
Legal/Compliance/Govt Programs/Health Policy - Chief Compliance Officers, General Counsel, Medicare/Medicaid leadership, and health policy professionals
Health Plan Marketing/PR/Communications - Chief Marketing Officers, business development and national sales leadership, and communications/public relations professionals
All distributions and counts are customized to your specific content. We place strong emphasis on honoring opt-in reader preferences, maintaining high satisfaction, and minimizing unsubscribes. Distribution volumes vary, but each campaign includes a minimum of 5,000 qualified emails delivered.
Open and Click Through Rates
Open and click rates can vary significantly depending on brand awareness and the strength of your content.
(Typical open rates 15 to 25% and CTRs 2.5 to 6%.)