The HIPN GTM 100

The HIPN GTM 100 recognizes the most influential and impactful Go-To-Market (GTM) leaders across the health plan, payer, payer-tech, and healthcare services ecosystem.

The HIPN GTM 100 is refreshed twice per year to reflect evolving leadership and real-world GTM impact. The HIPN GTM 100 is developed using a multi-signal evaluation framework, combining analysis of market activity, leadership scope and influence, and peer nominations.

 

HIPN evaluates observable GTM momentum—including customer wins, partnerships, product innovation, and industry recognition—alongside the visibility and reach of GTM leaders. Peer nominations also serve as an important supporting signal, helping surface emerging leaders and market sentiment.

Together, these inputs provide a credible, current view of the leaders actively shaping go-to-market strategy, execution, and growth across the market.

The HIPN Autopilot GTM Leadership Council
 
Companies on Autopilot are also represented within the HIPN Autopilot GTM Leadership Council.
 

Through Autopilot, Council participants extend their GTM 100 recognition into sustained market presence—connecting ongoing activity, visibility, and leadership influence into a continuous go-to-market advantage.