How the HIPN GTM 100 Is Built
The HIPN GTM 100 is developed using a multi-signal evaluation framework that reflects real-world go-to-market activity across the health plan/payer ecosystem.
HIPN evaluates a combination of:
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Observable market activity (customer wins, partnerships, product innovation, and industry recognition)
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Leadership scope and influence
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Peer nominations from GTM practitioners and leaders
These inputs are combined and evaluated to ensure consistency, credibility, and relevance.
Ranking Framework
By combining market-based signals with structured peer input, the HIPN GTM 100 provides a current and credible view of the companies and leaders actively shaping GTM strategy, execution, and growth.
Ranking Framework
More than a static list, the GTM 100 serves as a living snapshot of market momentum—grounded in both data and real-world industry perspective.
Why This Matters Now
Health plans, payers, and healthcare technology companies are operating in an increasingly dynamic and complex commercial environment. New reimbursement models, margin pressure, consolidation across plans and providers, and accelerating AI and digital transformation are reshaping how solutions are built, sold, and adopted.
At the same time, go-to-market functions are becoming more strategic—and more complex. Success today requires more than new technology or expanded sales capacity. It requires alignment across product, marketing, partnerships, and growth leadership to deliver measurable impact at speed.
In this environment, health plans and their partners are actively seeking trusted signals to identify which companies and leaders are truly moving the market forward.
The HIPN GTM 100 meets this need by identifying and highlighting innovators and executives who are demonstrating the ability to execute, scale, and deliver value.
By surfacing these leaders—and amplifying them through HIPN’s Autopilot platform—the GTM 100 provides actionable market intelligence for health plan professionals, partners, and investors.
GTM 100 + Autopilot = recognition + reach + results.
While not every HIPN GTM 100 company is on HIPN Autopilot, those that are gain a distinct advantage. Autopilot is HIPN’s always-on platform, designed to align market visibility and thought leadership with one of the industry’s most consistent and high-impact channels.
It provides a trusted way for companies to showcase their solutions, capabilities, and leadership directly to the audiences that matter most. Participation also includes engagement in the HIPN Autopilot GTM Leadership Council, where executives further extend their recognition and collaborate to maximize market impact.
Together, the GTM 100 and HIPN Autopilot create a powerful platform that connects recognition with sustained visibility and influence. What begins as recognition evolves into continuous, year-round engagement with health plan professionals and industry decision-makers.