2026 HIPN MEDIA KIT
Welcome to the 2026 HIPN Media Kit, your gateway to reaching and influencing decision-makers across the U.S. health plan and payer-tech market.
For twenty years, Healthcare BizDev and Health Insurance Plan News (HIPN) have been connecting industry leaders through trusted, high-impact digital channels including HIPN eNews, Healthcare BizEd, HIPN Autopilot, GTM Campaigns, and the HIPN GTM100 recognition program.
This year’s media kit brings together these proven platforms to help partners amplify brand visibility, generate engagement, and drive go-to-market success within one unified, data-driven network. Whether you are launching a product, positioning thought leadership, or strengthening payer partnerships, HIPN delivers the reach, relevance, and results that move the market.
Discover how HIPN can power your 2026 marketing strategy efficiently, credibly, and on autopilot.
2026 Participation Options
HIPN Portfolio Partner Exclusive
Our highest level of participation, offering year-round visibility across all HIPN and Healthcare BizDev platforms. Includes sponsorship of all editions of HIPN, premium positioning in eNews, featured coverage in the GTM100 program, strategic campaign planning support, and inclusion in all Autopilot benefits. Designed for organizations seeking sustained brand presence and executive-level collaboration.
HIPN Autopilot
A turnkey marketing solution that extends your reach through coordinated email, social, and web exposure. HIPN Autopilot executes targeted promotions to payer and vendor audiences, amplifying your announcements, thought leadership, and event participation with measurable efficiency.
HIPN Autopilot+
Everything in HIPN Autopilot plus enhanced personalization and additional HIPN GTM Campaign frequency. Ideal for teams that want greater flexibility, deeper analytics, and added creative or content support to drive consistent engagement throughout the year.
For Health Insurance Plan News (HIPN) Graphic Ad Placement
Graphic ad placement is available through two participation levels:
HIPN Portfolio Partner Exclusive — Includes premium graphic ad placement in every edition of HIPN eNews, providing continuous exposure throughout the year. With more than 100 editions published annually, Portfolio Partners maintain a consistent presence in front of key payer and vendor audiences.
HIPN Autopilot+ — Includes graphic ad placement as part of the HIPN GTM Campaigns package. These ads are integrated into your targeted campaign strategy, extending visibility and reinforcing your brand message across multiple HIPN digital channels.
Become an HIPN Portfolio Partner: Your Exclusive, Year-Long Brand Dominance with HIPN
Everything in Autopilot, elevated with exclusive HIPN sponsorship, year-round brand dominance, and a sustained, growth-focused email and ad campaign that fuels your go-to-market success.
INCLUDES:
Solutions Portfolio Exclusive
Breakthrough as the innovator and disruptor for your exclusive HIPN partner category.
HIPN Engagement Management
A proactive engagement program that continuously identifies timely opportunities for exposure. We implement HIPN coverage and social posts while coordinating your HIPN sponsorships and banner ad placements, and GTM Campaigns—keeping your brand active, visible, and connected to health plan decision-makers across every channel.
HIPN Annual Sponsorship
Rotating Portfolio Partner "Brought to You By" Recognition in all 100 annual HIPN editions.
Sustained Year-Long HIPN GTM Campaigns
Execute recurring, full-funnel campaigns to keep your brand top of mind. Each campaign includes targeted HCBizED email distribution, HIPN ads, “Spotlight on Solutions” coverage, and LinkedIn promotion — up to 14 campaigns annually.
Banner Ads in HIPN
Inventory of branded banner ads to reinforce your HIPN GTM Campaigns in all 100 annual HIPN editions.
Featured Content in HIPN's "Spotlight on Solutions"
Showcase your content in Health Insurance Plan News in all 100 annual HIPN editions.
HIPN Autopilot Annual Subscription
Your content spotlighted in HIPN
Each features company logo and includes LinkedIn posts.
$34,000/annual or $3,000/invoiced monthly
HIPN Autopilot is your AI-powered solution — working 24/7 to promote your press releases, thought leadership, and big announcements automatically.
✅ Maximize your visibility across HIPN | our social media
✅ Zero lift on your end — we handle everything all year long
✅ Reach the right audience at the right time
Here’s how it works:
We track your latest blog posts, white papers, case studies, events - and spotlight them automatically to your ideal audience. Plus, you’ll lock in our best rates for email marketing (with upgrade flexibility anytime).
Getting started is easy:
☞ We'll collect your content links (LinkedIn, newsroom, white papers, etc.)
☞ We'll set everything up for you.
INCLUDES:
Always-On Visibility
Maintain continuous brand presence with health plan and payer decision makers, keeping your message top of mind year-round.
Recognition + Reach + Results
Combine HIPN GTM 100 recognition with HIPN Autopilot to gain expanded reach and measurable results as one of the top go-to-market companies and executives in the space.
HIPN Autopilot GTM Leadership Council
Elevate your GTM 100 executive leaders through exclusive Council membership to fully leverage their recognition and influence.
Company Promotion in HIPN
Spotlight your company with a branded feature in Health Insurance Plan News at onboarding and annually upon renewal to showcase your solutions and the value you deliver to health plans.
Featured Content in HIPN
Showcase your content in Health Insurance Plan News, reaching thousands of health plan and payer executives every week.
Expanded LinkedIn Visibility
Amplify your reach to HIPN’s 12,000+ engaged followers with dedicated LinkedIn posts designed to drive visibility, engagement and influence.
Discounted HIPN GTM Campaigns
Access special rates on integrated HIPN GTM Campaigns that combine branded HCBizEd email blasts with HIPN graphic ads, “Spotlight on Solutions” features and LinkedIn posts for stronger multi-channel impact.
Standard Rate
AHIP | MCRA | HC9-LH | GTM-100 Rate
Autopilot+ — Maximize Your Market Reach with HIPN GTM Campaigns:
HCBizEd Emails, HIPN Banner Ads, & 24/7 Autopilot Autopromotion
All the perks of HIPN Autopilot + HIPN GTM Campaigns with banner ads and dedicated branded email blasts — professional, no-lift outreach built to convert.
INCLUDES:
HIPN Autopilot Annual Subscription
All the reach of Autopilot delivering AI-powered autopromotion that drives engagement with health plans.
More Details
WITH:
HIPN GTM Campaigns Starter Package
Campaigns that combine your branded HCBizEd email blasts with HIPN graphic ads, HIPN ‘Spotlight on Solutions’ features, and LinkedIn posts to deliver stronger, multi-channel impact.
Starter Package Features
Two HIPN GTM Campaigns (value: $4,000).
Each is a Branded email + HIPN ads + Spotlight features + LinkedIn posts. More Details
For additional GTM Campaign purchases, discounts are in effect for the term of the annual subscription.
Standard Rate
AHIP | MCRA | HC9-LH | GTM-100 Rate
Metrics
Distributions (and counts) are custom to your content
PRIMARY CATEGORIES INCLUDE:
Health Plan/Insurers Operations - CEO, COO, CFO, President and plan operations professionals
Medical/Quality/Accountable Care - CMOs, Medical Directors, MDs, RNs, pharmacy executives and quality/outcomes leadership and provider relations/network development professionals
Health IT - CIOs CSIOs, informatics and health plan technology professionals
Legal/Compliance/Govt Programs/Health Policy - Chief Compliance Officers, General Counsel, Medicare/Medicaid leadership, and health policy professionals
Health Plan Marketing/PR/Communications - Chief Marketing Officers, business development and national sales leadership, and communications/public relations professionals
Distribution counts will vary with a minimum total of 5,000 qualified delivered emails.
Primary requirement
The primary requirement is your content offers a value-ad for our subscribers. Often that is a complimentary webinar, white paper, infographic, or other valuable resource.
CTRs and open rates
CTRs and open rates vary significantly based on content and name/brand recognition and are in typically in the range of Open Rates 3 to 9% and CTRs .5 to 4%.
e-newsletters and social channels
Cross-promotion in HIPN and with LinkedIn posts.
Dedicated broadcast email distribution pricing
$1,000/Autopilot Rate
$2,000/Standard Rate
Publication schedule
HIPN is published Mondays and Wednesdays with occasional event-driven special editions.
Editions | Circulation 32,000+
Health Plan/Insurers Executive edition - 15,000+ health plan subscribers
General edition - 17,000+ additional industry professionals and trade journalist subscribers
CTRs and open rates
Open Rates 15 to 25% and CTRs 2.5 to 6%.
We Actively Support Your Tracking, Lead Capture, and Measurement Systems
We strongly encourage you to use your own tracking URLs and lead collection forms because it keeps ownership, visibility, and control where they belong — with you. By embedding your own links, you gain full transparency into engagement metrics such as click-through rates, referral sources, and conversion data, allowing you to measure ROI directly from HIPN and GTM Campaigns. Using your own lead capture methods ensures that inquiries and conversions flow seamlessly into your existing CRM or marketing automation systems, maintaining data integrity and compliance while supporting efficient follow-up. In short, our campaigns amplify your reach and awareness, but your tracking and lead systems close the loop — transforming visibility into actionable insights, measurable results, and lasting relationships.